What a service page needs
A customer searching "water heater repair" wants a page about water heater repair. A list of services on one page is not an answer to that search. Each service you sell deserves its own page.
What goes on the page
- A heading that names the service. "Water heater repair in Centerton" says what it is and where.
- What you do, in plain words. The problems you fix and how a visit goes.
- The towns you serve. Name them in sentences, only where you really work.
- Facts a customer wants. How soon you can come, whether you quote first, and your license and insurance.
- A phone number and a short form. Both visible without scrolling.
- Real photos of your work. Your own jobs, with permission.
- Answers to common questions. Three or four, in your own words.
What to avoid
Do not copy one page and change the town name. Search specialists warn that mass-produced town pages can hurt a site. A page earns its place by saying something true that the others do not.
Pages for each trade: plumbers, HVAC, electricians and roofers.
Questions
How long should a service page be?
Long enough to answer the customer. A few hundred words with real details usually does it.
Should every service page have a form?
A phone number and a short form on each page give the customer both ways to reach you.